The days of business leaders passively accepting a regulatory environment created for them by distant elected officials are over. Today, nearly all major organizations are proactively engaging with leaders at the local, state and federal levels to create a regulatory environment that best suits their needs.
While business leaders have expertise in their respective fields, navigating an advocacy strategy to change regulatory policy can feel perplexing. One tactic that can swiftly enhance the likelihood of success in achieving legislative goals, however, is coalition building.