Exactly one year after RJL Solutions’ ribbon cutting, the company announces the addition of a Strategic Communications division. RJL Solutions, an advocacy firm in Terre Haute, Ind., launched a new website this month that showcases the new division in addition to the advocacy services they already provide.

The goal of the Strategic Communications division is to provide support for advocacy clients as well as provide affordable marketing options for small businesses and non-profits. RJL Solutions now provides organizations with the expertise to tell their story and promote their mission. Partner, Rachel Leslie, realized through feedback from her clients that communications services were needed in order to better serve West Central Indiana.

“It was from those conversations I learned that creating a resource for strategic communications was a need, specifically in the non-profit and small business arenas,” Leslie stated.

As the mission of RJL Solutions continues and the company expands, the team has been able to extend its services through the development of this new team.  Betsy Peperak has been named the Director of Strategic Communications, bringing expertise in social media marketing, professional writing, digital design, and grant writing.

“Being able to use that talent and expertise to assist small businesses and non-profit organizations is a perfect fit for my passion and for the mission of RJL Solutions,” Peperak states.

Peperak holds a Master of Arts in professional writing from Eastern Illinois University and a Bachelor of Science degree in English teaching from Indiana State University. In February 2018, she joined the first fully-online Master of Leadership Development cohort at Saint Mary-of-the-Woods College and looks forward to adding a second master's degree to her list of accomplishments in 2019.

With the addition of the communications division, RJL Solutions has a new hire. Anna Madden has been named Brand Ambassador for the company. She is responsible for promoting RJL Solutions and its clients through community outreach, marketing and design, and lead generation.

“I am looking forward to helping clients grow their online presence and increase their profits,” Madden states. “I am eager to put my digital marketing skills to use with website development and design, social media, online advertising, and search engine optimization. Along with Betsy, I hope to help make RJL Solutions your one-stop shop for profitable online marketing.”

Madden is a recent graduate from Saint-Mary-of-the-Woods College with a Bachelor of Science in marketing and a French minor.  She is certified in Google AdWords and Google AdWords Shopping Advertising from Google as well as in Fashion Industry Essentials from Parsons School of Education and Teen Vogue.